Affirm review

Updated September 28, 2026 · BorrowCue Editorial Team · Facts checked September 26, 2026

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Our verdict

Affirm is a direct lender for shoppers who want to spread a purchase into instalments rather than take a long personal loan. Borrowing runs to up to $25,000 at a fixed rate, with APR of 0% to 36%, and the plans cover both personal loans and buy now pay later.

Key facts

Best for
Paying for a purchase in instalments without an arrangement fee.
APR
0% to 36% (Source, checked September 26, 2026)
Loan amount
up to $25,000 (Source, checked September 26, 2026)
Term
1 to 60 months (Source, checked September 26, 2026)
Arrangement fee
0 USD (Source, checked September 26, 2026)
Representative example
$400 purchase: $80 down payment, then 12 monthly payments of $28.88 at 15% APR, or 4 interest-free payments of $100 every 2 weeks (Source, checked September 26, 2026)
Rate type
Fixed (Source, checked September 26, 2026)
Lender type
Direct lender (Source, checked September 26, 2026)
Eligibility
Residents of the US, Canada, UK and Australia; the Affirm Card is not available to residents of U.S. territories (Source, checked September 26, 2026)
Origination fee (%)
0% (Source, checked September 26, 2026)
Loan types
Personal, BNPL (Source, checked September 26, 2026)
Legal entity
Affirm, Inc. (Source, checked September 26, 2026)
Headquarters
United States (Source, checked September 26, 2026)
Founded
2012 (Source, checked September 26, 2026)
Support channels
Help-centre (Source, checked September 26, 2026)
Pricing model
Fixed rate
Official website
affirm.com

Apps and profiles

Elsewhere
WikidataWikipediaLinkedInXinvestors.affirm.com

Pros and cons

Pros

  • Affirm is a direct lender, so Affirm, Inc. holds the credit on the account
  • The rate is fixed, so a plan priced today holds for the term
  • Borrowing to up to $25,000 over terms of 1 to 60 for personal loans and buy now pay later

Cons

  • Support runs on help centre only
  • APR of 0% to 36% has a wider band than the 10% to 23% at Monzo Flex
Affirm

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Scored 9.0 / 10 by BorrowCue.

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Who it suits

  • Shoppers splitting a purchase into instalments who want a fixed rate
  • Borrowers who want to deal with the lender itself rather than a broker

Who should look elsewhere

  • People after a plain fixed-rate personal loan: Monzo Flex runs 10% to 23%
  • Anyone who does not live in the US, Canada, UK or Australia
  • Readers who need phone or email help: support runs on help centre only

How Affirm compares

Where Affirm is available

Available
Australia, Canada, United Kingdom, United States
Licence in United States
NMLS (US nationwide licensing system) (1479506), checked September 26, 2026
Licence in United States
California Department of Financial Protection and Innovation (60DBO-111681), checked September 26, 2026

Countries from the brand (Source, checked September 26, 2026)

Frequently asked questions

What does Affirm cost to borrow?+

The origination fee is 0 USD and the origination fee percentage is 0%. APR runs 0% to 36% on both personal loans and buy now pay later plans, and the rate is fixed, so a plan priced today holds for the length of the term.

How much can I borrow, and over what term?+

Borrowing runs to up to $25,000 with terms of 1 to 60. Affirm is a direct lender rather than a broker, and its loan types cover personal loans and buy now pay later. Both sit on a fixed-rate model, so the cost is set when the plan starts and holds for the term.

Is the money regulated and safe?+

Affirm appears on the NMLS (US nationwide licensing system) register under 1479506 and with the California Department of Financial Protection and Innovation under 60DBO-111681. It lends as a direct lender, so Affirm, Inc. is the name on the credit.

How do I get help from Affirm?+

Support runs on help centre. That is the channel listed for questions about a plan, its payment schedule and eligibility, so it suits borrowers who are comfortable working through self-service articles rather than phone or email.

What does Affirm lend for?+

Loan types cover personal loans and buy now pay later, so the same provider handles a shop purchase spread over short instalments and a longer personal loan. The model is fixed-rate, and borrowing runs to up to $25,000 with terms of 1 to 60.

Sources

  • en.wikipedia.org/wiki/Affirm_(company) checked September 26, 2026

    Backs: Loan amount, Founded, Headquarters, Lender type, Loan types, Term

    “the upper limit for the loan is $25,000”

  • affirm.com checked September 26, 2026

    Backs: APR, Eligibility, Legal entity, Pricing model, Arrangement fee, Origination fee (%), Rate type, Representative example, Support channels, Licences

    “Your rate will be 0-36% APR based on credit, and is subject to an eligibility check.”

Compiled from 2 source pages, checked September 26, 2026. We did not open an account.

Not confirmed yet: Credit check, Funding time.

Affirm

Affirm

Paying for a purchase in instalments without an arrangement fee.

9.0/10See alternatives

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